ArtVndngMchn NFT Wrapper (Courtesy: Joe Chiapetta)


Bundling NFTs, offering a group of NFTs for sale for one fixed price, can be a way to increase one’s sales while turning a drop into an event. If you have not explored releasing NFT bundles, such as bags or packs, you may be able to pick up some tips from the well-established art of ‘product bundling.’ And if bundling a product sounds like too much for one artist, this is a particularly good approach for groups, as we can see from the ArtVndngMchn project.


Product Bundling


Product bundling, essentially selling a group of individual items together, is a popular retail sales technique for a variety of products and services. For major retailers, mixed bundling, selling bundled items that are also available individually, is often done with a discount on the overall price if purchased separately. However, as one explores the more relevant world of bundling for smaller shops both on and off-line, one finds more examples of pure bundling, in which the items in a bundle are not available individually.


Most examples of bundling NFTs, of which I am aware, are pure bundles, typically filled with single examples of larger editions that are offered in some sort of container. This approach, considered broadly, potentially includes bundles, bags, sacks, packs, chests, lockers, vaults, and other concepts, based on a container filled with goodies. 


Before purchase, these containers may or may not reveal their contents. Sometimes making the exact contents of the bundle secret can be a way of heightening anticipation. In that case, revealing the artists and creating a sense of what’s in the bundle is key to drawing folks in. There’s a lot of psychology at play and checking out what other artists and NFT creators do and how their drops and secondary sales fare will teach you a lot.


In mixed bundling, discounts are often applied based on the overall cost of the individual items. In NFT Land, discounting may be appropriate for insiders, communities and whitelisted individuals in a presale or similar event. However, my opinion is that otherwise discounting editions of art, whether by well-known or emerging artists, may look like a sign of problems that one may have otherwise missed.


If you haven’t yet considered bundling a select group of your NFTs or the NFTs of a particular network of creators, ArtVndngMchn offers an excellent example of an individual artist bringing together a group of crypto artists for a successful series of drops. Keep in mind that, while there is lots of activity in this area, there is still room for artists typically focused on 1 of 1 art and limited editions, to make unique and compelling NFT bundles.


ArtVndngMchn: OGs and Emerging Artists


The title of this column promised ‘Fun,’ and so far I have failed to deliver. However, this piece was inspired by a discussion with Joe Chiappetta, an artist whose work and projects do have plenty of fun energy. 


Chiappetta was preparing for the latest ArtVndngMchn drop on Wax, coming February 26th. It will feature packs of 5 NFTs each by a group of “Cryptoart OGs (Joe Chiapetta, Marko Zubak, Fabi Yamada, Richard Yates) and emerging artists” listed on the Series 3 webpage.


I think this is a great example of niche bundling of NFTs. These names will be especially familiar to those active in crypto art before the NFT boom which also gives the emerging artists the OG cosign. Though it is appropriate to price art more modestly off the Ethereum blockchain, due to lower gas fees and less developed NFT ecosystems, this project seems low-priced at $20 per pack.


For those interested in utility, there are some really nice examples in the ArtVndngMchn project, which also goes beyond NFTs. Series 3-specific elements include raising money for the education of blind youth in Kiev, the ability to mix and upgrade select NFTs using NeftyBlocks, and a concurrent metaverse event.


The NFTs themselves are hidden till packs are open. The wrapper, shown above, is animated and plays a role in the unwrapping, according to Chiappetta:


“After a collector buys a pack, if they choose to open it, a special 3D animation of an art vending machine plays to give them an extra special visual treat, and then they see what pieces of rare digital art are in the package.”


ArtVndngMchn now has a successful track record of bundle drops and shows that the wrapper can also be a creative part of the project.


NFT Creator Bundles


While established artists can certainly choose to bundle work on their own, bundling as a group is a way for emerging artists to stand out. In the case of ArtVndngMchn, we have an example of established and emerging artists working together. So NFT bundling can also be a useful tool to build community while strengthening marketing effects. And as we have seen with so many bundling efforts, artistic creativity can be applied to both the bundle and the container.

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Who are you and what are you best known for?

My name is Richard, aka Mr. Y, I am best known as an artist, some would say I am an OG. I have been doing NFTs and Crypto art for over 2 years now.  I have been on SuperRare since the beginning. I am varied in my art, doing a lot of different things and trying out different styles.  I am not the typical artist that is stuck to one particular style, I like to hop from one idea to another as they pop into my head. I think some people know me by this. 


Are you a collector as well?

Yes, I am a collector, just not a huge collector. I like to support artists that I like if they are in my price range. It’s not like I can spend a lot of money on Crypto Art. I do like to go from project to project and consider myself a smaller collector.   


What are you currently working on? 

Currently, I just finished the first part of my Crypto Quartz project. They were 55 handmade 3D Quartz Crystals.  I am also working on a confidential project that I can’t talk about yet. I can say it is very cool and unique and will say more when I am able to. 


Crypto Quartz
Crypto Quartz


When did you first get involved with Crypto and NFTs? 


I got involved with crypto very very early, I bought my first bitcoin back in 2013 when they were like $50 or $60 dollars, but most people would call me spaghetti hands because I sold them two years later when Bitcoin hit $1,000 or $800 dollars I think. I was like haha idiots I made like $10,000 dollars look what I did.  The same thing with Ethereum, I am not a whale, but I was very early into Crypto. I used a lot of different platforms that came up like steem, I was writing articles there and stuff like that. Then in mid-2019, a friend of mine told me about this thing called SuperRare.

In my main job, I am a content creator at an online agency for more than 10 years now so I am used to being creative as a part of my daily business.  I have always wanted to create art, but I am not a physical artist like a painter. I have created a lot of things with photoshop but there was no real market for that back then. My friend showed me SuperRare, and so I applied and was accepted, it was much easier back then. 


What is your favorite NFT project to date?


That’s a very tough question, I totally love what the Bored Ape Yacht Club did. They created something that had humor, the designs are great, I feel they did a lot of things right. You can see that every time someone copies the concept. You see new 10k avatar projects popping up every day now it seems but none of them seem to be as successful as the Bored Apes, they hit the right spot for a lot of people and did a lot of things right. I think they have to be my favorite project at the moment.

I did the same thing I did with Bitcoin, I minted like 10 of them and then the price went up and I was like Yaaas and sold them too early.  I am very bad at flipping NFTs. If you see me buying something either don’t do it or hold it. The things I hold become worthless and the things that grow I sell them too early.  



Where do you see yourself in this space over the long term?


I hope people know me for the art that I am creating and for my various ideas. There are a lot of things I want to do but have to wait on some of those things because I don’t have the budget to pay developers, maybe one day I will bring those ideas out. I hope to be seen as someone who has been in this space since the beginning and to continue creating a lot of very different things versus being stuck to only one style. Someone said a few months ago that it’s always a surprise when I mint something, never knowing what it will be. 

On my SuperRare profile, my bio says “My mom always said Mr Y Art is like a box of chocolates.  You never know what you’re gonna get.” – Forrest Gump  

I hope this is something people will support and say okay, we like that.

Over the next 12 months?

I am working on my website right now and what I want to do there is to be fully transparent with the Eth that I get for my work and to show that I am supporting new artists. For example, if I sell something for 1 Eth I would like to show that .25 Eth went to supporting other artists, and here are the works that I bought. I would also like to have a portion go into a sort of bucket list of things I want to do. Another major goal or target for me is to sell a piece of art for over 10 Eth.  Those are some of the main targets for me right now because I am already doing what I love, I get to create.



What inspires you as a human?


I get creative when I am in the water, if I am swimming or standing in the shower, I can totally relax and get into my mind and focus on things.

I moved out of the city and into the countryside five years ago and I love to go outside next to my house, there are huge woods and mountains there. I love to go out in nature where it’s quiet with my kids. I feel inspired there, ideas come to me from being in places like this. We don’t have an Ocean in Austria as we are in the middle of Europe, but last week I was in Croatia living for 5 days at a beach house. I think every person has to see the ocean at least once in their lives because it’s crazy to stand there and just look out there. 


Do you have any personal passion projects or other hobbies?


Yes, I am running a small German YouTube channel for 10 years now as a lifestyle vlog. I am also just now starting another YouTube channel that I want to talk more about my art and NFTs


If you could have one superpower what would it be?


Wow, that’s a cool question, I’ve never really thought about that. I think it would be a really cool superpower to be able to do anything that I need at that moment. For example, if I could sit at a piano and think, I want to play it and I could instantly play it. Or if I wanted to do a cliff dive, I could just go up on a cliff and instantly be able to do a super fancy cliff dive. Something like infinite knowledge or to be instantaneously talented at anything I like at the moment.


How to reach Mr. Y

Website coming soon:
Twitter: @MrY_Art

DMS are open for questions and connections.

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