With #CryptoCleanUp, a beach clean-up was hosted on South Beach in conjunction with the Bitcoin Conference 21 and NFTs.tips Miami side-events and NFT exhibitions. Clean Miami Beach, a locally based non-profit, collected 148LBS of waste, kicking off a series of 5 beach clean-up events in honor of World Oceans Day 2021. The waste collected was used to make fantastic art pieces that will be minted as NFTs.
45 volunteers participated in #CryptoCleanUp, an event hosted by Clean Miami Beach and Collr.co on June 5th during the Bitcoin Conference 2021. Despite having less than 4 days to organize, the volunteers were able to clean 148 pounds of waste during 2 hours of work.
Clean Miami Beach is a locally based non-profit that has conducted 124 beach clean-ups across the city since 2019, collecting 28.725 pounds of waste from Miami Beaches with their mission and goal; “to keep (the) community and natural habitats free of garbage and other harmful land pollutants with a focus on single-use plastics…such as grocery bags, food packaging, bottles, straws, containers, cups, and utensils are extremely damaging to the unique fragile ecosystem of Miami Beach and its marine wildlife.”
Drew Danzeisen, founder of Collr.co, intended for the cleanup to show the passion the crypto community has for the environment at a time when the community has been attacked over its energy impact. Regardless of the debatability of those claims, Drew wanted to show that crypto enthusiasts are also environmentalists and as caring for the planet as anyone else. Collr.co, which works with nonprofits, businesses, and individuals to generate campaigns and experiences through physical and digital collectibles/NFTs is experienced in marketing, branding, and in NFT strategy and hopes to bring his abilities to further noble causes.
Sophie Ringel, founder of Clean Miami Beach said, “#CryptCleanUp was amazing. We can’t thank our volunteers and supporters enough for their collective efforts for this cleanup and we are excited to tell our story of eliminating single use plastics through NFTs.”
Drew mentioned that the accomplishment was largely thanks to Sophie’s willingness to dedicate such passion to the event at such short notice. The idea was broached to Clean Miami Beach only 4 days before, and their collaboration on the event in large part drove its success.
As part of the cleanup, the trash collected was made into beautiful art, belying the waste it was made with. A remarkable sense of irony to see such fascinating work made with nothing but garbage. The magnificent art that was made is set to be minted as NFTs, and will be Clean Miami Beach’s official entry point into the NFT community! As their proceeds go towards keeping Miami beaches and our oceans clean, their entry should be well received by many others who share their passion.
In addition, the organizers and the host expressed their gratitude for the great support of the locals as well as Seafarer Beach Resort, Block Party, and SRelix for contributing to their event giveaways.
NFTs For Good
As more organizations become aware of NFTs, many recognize a community which can help them grow and increase their impact. In the case of #CryptoCleanUp , it is already noble to have spent so much time cleaning trash on beaches, but to take advantage of the amount of trash gathered by making it art and then into NFTs adds value for comparatively little additional effort. Clean Miami Beach benefits from that added value brought to it by bright folks like Drew and Collr.co, while the NFT community diversifies with more commendable causes.
The ocean-themed art will be minted as NFTs that will launch on Blockparty‘s NFT marketplace, which incorporates both cryptocurrency and credit card payment methods. The proceeds of the sales will be allocated to the local non-profit Clean Miami Beach. The wallet belongs to Clean Miami Beach, so this is their genesis collection and a warm welcome is well-deserved.
Photo Credit: Walter Lethu x Adidas
Additional World Oceans Day Campaigns in Miami
In addition, volunteers of the #CryptoCleanUp engaged in a 1K run on South Beach taking part in the Adidas X Parley “Run For The Oceans” campaign for 2021.
For the fourth consecutive year, the Adidas X Parley, “Run For The Oceans” campaign returned from May 28 to June 8, coinciding with the Bitcoin Conference 2021 with its mission; to address ocean plastic pollution.
The Campaign brings together runners from all over the world. Anyone could join the Adidas Running app challenge from May 28 through June 8, and run, walk, or wheel in a wheelchair to help end plastic waste. In the five-week period from May 28 to June 8, Adidas X Parley cleaned beaches, remote islands, and coastlines at a rate of 10 plastic bottles per kilometer via the Adidas Running App (Strava/Joyrun).