Holoforia’s NFT Marketplace Brings Expanded Reality to the Metaverse

There is only one Metaverse; it consists of every publicly accessible 2D, 3D, and virtual world experience over a shared, hardware-independent global network that nobody controls. The metaverse, as a concept, is the next evolution of the Internet; pioneered by builders and visionaries who are compelled by the power of imagination in a limitless realm of possibilities.


While global entertainment and social media giants jockey for market share, innovative teams of freelance developers and designers are launching passion projects that rival the ambitions of the corporations they once worked for. Uforia, author of “The Cutting Edge of Digital Architecture,” is among the industry’s earliest 3D parametric modelers. After working on museums, and dozens of the tallest buildings in the world, she brings 18 years of design experience to Holoforia, a new NFT marketplace and must-see hyperrealistic multiverse that expands upon reality and brings communities together.


Holoforia trailer


Holoforia (a.k.a The Holoverse) introduces the concept of expanded reality (ER) allowing us to connect and interact in 3D environments on a regular basis. It’s an immersive Web4D world and a downloadable experience where one can host games, music mashups, meetups, visit virtual stores, cinematic events, and stream live content with real-time technology. Furthermore, in a Web4D multiverse, the component of time is captured through streaming and recording with real-time technology. This enables users to preserve their metaverse experiences to replay and relive their treasured moments.

What’s distinctly different about Holoforia is that it presents itself as a digital twin of the real world. Through expanded reality, Holoforia hosts familiar geographic locations as well as branded social spaces for communities to connect on a deeper level—using NFTs to access experiences. Being that social currency is such a valued blockchain commodity, Holoforia’s enhanced engagement may challenge the virtual destination dominance of Decentraland and Cryptovoxels.



“I got into architecture because it was creative and technical at the same time,” says Uforia, who typically worked 60 to 90 hours per week for years at various architecture firms—sleeping at work for months at a time without even going home to eat. “You had to commit,” she reminisced. Uforia is now committed to her very own corner of the metaverse, where her mission is to help create a decentralized unified global democracy.


Holoforia began as a web3 concept, tying data to 3-dimensional buildings to create a space where people could communicate. “I kind of resisted the metaverse concept at first,” Uforia recalls. The idea evolved over conversations with jleewalls about tying data into a 3D platform to create and perform music. “Everyone we were talking to wanted a metaverse,” jleewalls said. The concept was familiar to Uforia because the buildings she designed for architecture firms were tied to geographic information systems and mapped according to the typography. “It’s serendipitous,” says jleewalls, who now serves as Holoforia’s strategic development and market research specialist.



Holoforia’s production team currently consists of four people: Uforia, Freequency (onboarding, training), Woolly (engineer and programmer), and jleewalls. Their multifaceted skill sets and passion for their contributions enable them to accomplish what would typically require a much larger team to achieve.


Unlike other virtual destinations, Holoforia wants to offer different types of avatars so users can choose how they want to represent themselves—like mirror image avatars or MetaHumans. New capabilities will be introduced over time, and you may even be able to walk around with a photorealistic version of your PFP as the Holoforia metaverse evolves.



Holoforia will launch late this year with a generative art collection. Wearable NFTs will serve as early access tokens for Holoforia’s expanded reality experience, with a general rollout plan scheduled for Q1 of 2022. Tiered wearables will provide access to different spaces, areas, and districts of Holoforia—acting as a ticket or passport. More than 50 skatewear designs have been created for the brand, including sweatshirts and pants. “The hoodies will link to a real-life wearable,” Uforia said.


To learn more about Holoforia and get your HoloPass, visit their website- Holoforia.io and get the latest updates about the upcoming wearables drop in their discord server discord.gg/holoforia.


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