Clubhouse has birthed many breakout projects in the NFT space, but few have attained such a whirlwind launch as 0N1 FORCE. This new-age avatar project includes 100 hand-drawn attributes custom illustrated by IMCMPLX.
— IMCMPLX👺🍌 (@trueIMCMPLX) August 21, 2021
After weeks of anticipation, the project sold out in a matter of minutes – crashing the Open Sea platform. It also sparked a collection fervor with Singapore-based The NFTer buying 101 of the 7,777 0N1 FORCE collectibles before the floor shot up.
As of August 30th, the 0N1 floor price was at 3.75 ETH, quickly making the project one of the top 10 collectible projects of all time in terms of sales volume. In addition, members of the “eternal society of the damned” now include influencers such as Logan Paul and Gary Vee and, without a doubt, will bring more mainstream attention to the NFT space.
In the past few weeks, Visa has bought a Cryptopunk, and Arizona Iced Tea has created a Bored Ape Yacht Club NFT Comic. While much of the early skepticism around NFTs might remain for the general public, it’s clear that, whether we like it or not, significant brands are rapidly entering the space, following behind mainstay art auction houses Christie’s, Sotheby’s, and Phillips, among others. Some luxury brands, including industry giant Louis Vuitton, are even choosing to launch their own web-3 games and develop their own blockchains.
Of all the newer projects, my favorite is @0n1Force. The artwork on my 0n1s is so thorough. I can envision the story that's being designed around them. If you're an illustrator, artist, writer, this is an ideal opportunity to build your worlds. pic.twitter.com/MY3YeSt8EC
— bobbyhundreds.eth (@bobbyhundreds) August 22, 2021
While more and more new faces enter into the NFT space, the importance of community continues to become increasingly evident. And that’s what makes the 0N1 FORCE project special. Through giveaways, collaborative storytelling, strategic use of Discord, and a derivative contest, ON1 Force leveraged the community to build and activate an even larger community. Many future NFT projects will likely leverage some of the magic that led to the success of 0N1 FORCE (as they should).
Here are my top three takeaways from the 0N1 FORCE project:
1- It’s all about the story:
Storytelling is critical in any artistic project, and 0N1 FORCE crafted a compelling narrative from its inception. The story of a fallen kingdom and its citizens who must now fight for survival created conflict and a sense of urgency that allowed people to invest in something bigger than just another NFT drop.
By building out the “why” from the beginning, the 0N1 FORCE project was also able to create rarity paired with intention. The 0N1 FORCE clan contains three distinct groups, The YOK-A1 Ghost Spirits (of which there are 5,278), which possess common or rare traits; the B4K3M0-N0 Monster Form ( of which there are 2,100); and the 0N1 elite (of which there are only 392), which are rare demons.
2- Discord is more than shilling
Before launch, the 0N1 FORCE Discord had more than 15,000 active community members rearing to buy. Discord was initially built for gaming, but it plays a pivotal role in launching new NFT projects. The 0N1 team incorporated elements of the project (such as anime, manga, and RPGs) into its Discord programming, allowing the team to tap into a host of pre-existing communities.
One notable feature of the Discord is the 0N1 Daily Living section, where inventive stories about the 0N1 clan were developed before launch and continue to be shared regularly. A space for creation by community members helped to spawn organic growth while simultaneously empowering people to share their unique storytelling voice.
The team also utilized a wide range of Discord’s built-in features to engage their community. The “radio feature” was used to lean into the project’s lo-fi aesthetic, featuring lo-fi beats and guest DJ sets. Anime movie nights were held, and an 0N1 arcade was also built. Even after launch, programming relevant to the project (such as Japanese lessons) continues.
— EM 👹 (@LinkedEm) August 27, 2021
The success of the 0N1 Discord was largely due to Community Relations/Discord Manager, LinkedEM, and an active moderator squad, which are divided into two groups: “The Favoured” and “The Supreme.”
According to Linked Em, nostalgia was a heavy focus at the initial stages of building out their community in Discord. Many of the early adopters in the NFT space are tech natives, and there are many games and references the team utilized that resonate with this community.
3- It’s all in the details
Attention to detail also helped set this project apart. This included incorporating traits that promote representation (such as hearing aids) which made the 0N1 FORCE universe accessible and diverse from the start.
0N1 FORCE includes many clever nods to other NFT projects. One’s that are easy to spot include the strawberry pin (a rare trait of the elites), which is a nod to Strawberry.WTF (who serves as the project’s front-end designer). These small details helped shine a light on other projects in the NFT eco-system and the 10,000 genesis project from Strawberry.WTF, which sold out the same day as 0N1 FORCE.
Additional project nods include “cool cat ears” to honour the Cool Cats and the “banana pin,” which was included to celebrate the Bored Apes. There are also traits to celebrate 0N1 Force’s community members, including the canary and the rose (in honour of two of the project’s lead Discord moderators).
The 0N1 FORCE project is full of too many easter eggs to mention in one article, in addition to numerous hidden traits that weren’t revealed until mint (such as “the Gods,” which are facing the opposite direction than the other 0N1’s). By adding so many additional layers to the project, 0N1 FORCE has a wealth of fascinating details which they can return to as the 0N1 universe grows.
— Logan Paul (@LoganPaul) August 23, 2021
While we are sure to see many generative projects over the following months, it seems that factors such as attention to detail, elevated art, and a deliberate mint number are becoming more critical. And this is only the beginning for the 0N1 universe, and the team continues to be approached by both brands and celebrities who want to participate in the 0N1 world. Project manager JR Artspace also continues to lead a series of other exciting and multi-dimensional NFT projects, including Ethereals.
The 0N1 FORCE team includes JR Artspace, EM, IMCMPLX, CryptoSpaces, and Strawberry.